), Manuals and background information necessary to provide needed information to the public and media, Topic-specific fact sheets, backgrounders, talking points, and news release templates (hard copy and electronic), Business cards with 24/7 contact information, Funding mechanism (i.e., credit card, etc.) Use examples and comparisons to help convey unfamiliar information, to paint a picture, or to help the reader relate to the information. Email can be used to get people: In order for email to work, you need to have a good email distribution list. How to Remember Better: A Study Tip for Your Next Major Exam, (13 Tips From Repeaters) How to Pass the LET the First Time, [5 Proven Tactics & Bonus] How to pass the Neuro-Psychiatric Exam, 5 Research-Based Techniques to Pass Your Next Major Exam, 2023 Civil Service Exam (CSE) Reviewer: A Resource Page, [Free PDF] 2023 LET Reviewer: The Ultimate Resource Page, [52 Test Answers] FEMA IS-251A: IPAWS for Alerting Administrators, [26 Test Answers] FEMA IS-284A: Using the Substantial Damage Estimator 3.0 Tool, [32 Test Answers] FEMA IS-1120: Letters of Map Revision (LOMRs), [23 Test Answers] FEMA IS-101C: Preparing for Federal Disaster Operations: FEMA. The Emergency Management Institute (EMI) Public Information Officer (PIO) training program is designed to provide PIOs with the essential knowledge, skills, and abilities to support proper decision-making by delivering the right message, to the right people, at the right time. The role of the public information officer A. is strictly dictated by the National Qualification System position task book. Now that you have some tips for better writing, lets look at how to write a news release. Social Media: Preparedness 101: Zombie Apocalypse. The 95/5 concept relates to non-emergency and emergency PIO activities 95% of most PIOs' work is in non-emergency times, with only 5% directly related to incident response or recovery. Switchboard: (301) 447-1000 Score .9906. The press saw it. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. C. will transfer to a planning position if no media covers an incident. There are all kinds of emergencies out there that we can prepare for. With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). 1. . Sound bite B. Traditional media (print, radio, television). Responsibilities of the Components of the ICS Organization. The latest information on activities, events, and resources. Demonstrate that you are in the knowB. The Student Self Service Portal allows you to print or download Independent Study (IS) Completion Certificates, Student IS Transcripts (for personal or employer use) and Official IS Transcripts (for educational institutions only). Serves in an ICS role 2. What are people in your community concerned about? The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. Next you need to identifyhowyou will communicate. At the end of this course, participants will be able to: Federal Emergency Management Agency | Emergency Management Institute, Notice to Applicants for EMI or NFA Courses, How to apply for a FEMA Independent Study course (Online Course), How to apply for a course held in EMI (On-Campus Course), Non-Resident Courses (EMI Courses Conducted by States), National Standard Exercise Curriculum (NSEC), Master Exercise Practitioner Program (MEPP), Emergency Management Professional Program (EMPP), National Incident Management System (NIMS), Integrated Emergency Management Course (IEMC), Disaster Field Training Operations (DFTO), Schools Multihazard and Mass Casualty Planning, Virtual Table Top Exercise (VTTX) (Sites participate from home via VTC), Critical Infrastructure Security and Resilience, Exercise Simulation System Document (ESSD), Guidance on COVID protections for EMI students, Please review the IS FAQ's for more information, Define emergency public information and the importance of being proactive. Describe the role and function of the Public Information Officer (PIO). At the completion of this lesson you should be able to: The previous lesson introduced tools the PIO can use to communicate with the community. EMI is introducing a limited number of IS courses that have been translated to the Spanish language. Once again, we see a fire threatening our citizens and their homes. Over 150 PIOs working a major disaster, often from different locationsall to ensure clear and accurate information is being delivered amid the confusion of a disaster response. NIMS provides a consistent, systematic, proactive approach to guide departments and agencies at all levels of government, nongovernmental organizations, and the private sector to work seamlessly to prevent, protect against, respond to, recover from, and mitigate the effects of incidents, regardless of cause, size, location, or complexity, in order to reduce the loss of life and property and harm to the environment. . There are also professional social networking sites with sections for jobs. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. They focus on specific issues or programs to move the public to take action. FEMA does not endorse any non-government Web sites, companies or applications. The successful PIO develops credibility and builds relationships with the media by consistently: More information on media relation skills and managing the media is presented in Lessons 3 and 5. Avoid getting involved in these media disputes. (Incorrect), John enjoys boating, swimming, and fishing. What will you change in future campaigns? Recognize various legal aspects associated with emergencies and public information. Below are some tips for writing in a clear, concise, and organized manner: Although active voice is preferred and is more interesting, passive voice may be appropriate when the doer is unknown or you want to focus on the receiver of the action. Please note that the is program now requires a fema sid to be used instead of your ssn. Each time this test is loaded, you will receive a unique set of questions and answers. . Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Show emotion as appropriate, but dont use big gestures. Goals should be stated in clear, concise terms that have meaning for those working on the campaign and other key stakeholders. As the PIO, you must know your organizations role in an emergency and have emergency management knowledge, including: This lesson introduced you to your role as a Public Information Officer (PIO). To help you in monitoring conversations on social media sites, you may want to use a social media monitoring tool or social media dashboard. Describe how to develop and execute a public awareness campaign. Monitor to determine if the media coverage is: Whether or not your organization is using social media, you should still monitor it. It also helps identify the target audience for a particular public awareness campaign. Avoid acronyms. This is a release that you post online. 19. wA{)K+Xk80538L``V[mvWS|?9U7 Holding the session indoors, if possible. Use natural gestures, but dont cross your arms, raise your eyebrows, shrug your shoulders, sway, or bounce. You have many resources available to ensure that the information reported about an event and your organization is true and accurate. Communication with internal agency personnel is A. not a role undertaken by a PIO. The median salary for a public information officer is near 60,000 a year in most states and between 80,000 and 90,000 a year in higher cost of living states. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Your organization may have other format preferences, such as single-spaced and one-page only. At the completion of this lesson you should be able to: Public awareness campaigns are ongoing public education programs that PIOs use to inform, educate, and increase organizational visibility. If you use an acronym, make sure your audience understands it. User: The Public Information Officer: A. Interfaces with the public and media and/or with other agencies regarding incident-related information requirements. 494 0 obj <> endobj Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. Also, it may be necessary to explain to them the danger, and how if they fail to heed the warnings and become injured, they may endanger others who would have to then go in to rescue them (e.g., passing into the plume of a Hazmat area, traveling over an unsafe structure that may collapse, or moving into the line of fire of an armed suspect). Check with them to see if the location selected for a media area will allow them to accomplish this connection. the feedback has been, you know, we appreciate this. The course culminates with a practical exercise designed to plan, develop, integrate, and disseminate public information for an emergency, incident, or disaster as part of a Joint Information Center. Manages resources including supplies, personnel, and equipment. (Passive). Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. When creating your media list: Media information is constantly changing; make sure you have a process to keep your media list up-to-date. 4. One of the advantages of the Incident Command System (ICS) is: A. The ultimate goal of all public safety endeavors is to save lives, protect property, and preserve the environmentand almost all reporters would agree that their needs will come after these important tasks. Refer to the list below. Check off the things you would plan to include in your Go Kit and add other items as you see fit. Establish contact with other agency PIOs. Successful blogs are compelling and current, and encourage interaction with readers. Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. The JIS is a system that ensures coordination and integration of information across jurisdictions, organizations, and agencies during an incident. Examples of JIS configurations are: The previous examples of JIS configurations demonstrate that sometimes a location is needed to facilitate the operation of the JIS. For example, change the location or angle of the lectern so cameras dont capture an unwanted view. Blogs are Web sites that allow you to engage in a conversation with readers. Some examples include traditional media using: An important step when communicating is to continually evaluate and adjust your message by monitoring the media. Public Information and Warning . This course can provide a basic understanding of the PIO function for those new to the position. For some incidents, implementing a media area may be an important way to manage the situation. * The social media links provided are for reference only. They can be timelesslike encouraging children to be active. Demonstrating an understanding of media needs and operations. Salary Statistics for Public Information Officers. *F ;/7Bw1p i~$^y' _r] It will keep you focused and is the foundation for evaluating your campaigns success. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< This lesson introduced you to different tools you can use to communicate your message as a PIO, including: In the next lesson you will learn how to prepare quality written products for these tools and how to speak effectively with the media and to the public. For highly technical information, it might be best to prepare a credible subject-matter expert to present. For more information on the Public Information Officer training program, contact FEMA-Master_PIO_Program@fema.dhs.gov. Evolving media (Web sites, email, blogs, social networking sites, etc.). Managing public information is another fundamental element of emergency management. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 8. You can learn how to protect yourself from heat with some resources on our website including our Heat Brochure, Heat Related Illness Tips for Schools and our newly revised Heat Emergency Response Plan. Picture of EMI Campus with Emergenct Mangement Institute sign in foreground and Buildings N and O in the background" title="The campus of FEMA's National Emergency Training Center, located in Emmitsburg, Md., offers a beautiful environment for first responders, emergency managers and educators to learn state-of-the-art disaster management and response. This lesson presents information on how to use your tools and relationships to communicate information to the community when something happens. Effective public communication involves collecting, verifying, and disseminating information to your target audiences. Because its money well spent in the end and if your PIOs can learn from other areas of the Nation that are doing things well, send them there, let them learn from the people who have done it before, so that when they come back they can build a system that works for you. The Public Information Officer Awareness Course (IS0029) is designed to familiarize participants with the concepts underlying the PIO role. Blogs are a good tool to use to communicate with your audience. Mayor Holden: By having that access it really helped us to quell the various rumors that were out there and we were able to keep the situation calm. Successful written communication conveys your key messages and: More information on writing clearly and effectively is presented in Lesson 3. Social networking sites are online communities that connect people. Admissions Fax: (301) 447-1658, Independent Study Program
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