This course is designed to impact the way you think about transforming data into better decisions. Learn how to use historical data such as trends and consumption patterns to estimate forecasts for the future. Organizations that leverage customer behavioral insights outperform peers by 85% in sales growth and more than 25% in gross profit. The course includes case studies about media, consumer packaged goods, apparel, retail, technology, and financial services, concerning companies like Starbucks, Amazon, and Netflix. The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. Partial (or pro-rated) refunds are not offered. Thats what Whartons Business Analytics Specialization is all about. Their research has been published in leading journals, including the Journal of the American Statistics Association, Marketing Science, Manufacturing & Service Operations Management, and the Journal of Consumer Research, and they have been quoted or featured in outlets like The Economist, New York Times, Wall Street Journal, and Washington Post. Recent extraordinary improvements in data-collecting technologies have changed the way firms make informed and effective business decisions. Analysts who want to understand the business implications of analytics, better equip themselves to draw business relevant insights, and grow in their career. Participants will need the latest version of their preferred browser to access the learning platform. In this course, Whartons top professors and pioneers in the field of people analytics will explore the state-of-the-art techniques used to recruit and retain great people, and demonstrate how these techniques are used at cutting-edge companies. Coaches and Leadership Development Consultants. Correlation, causation, forecasting, regression analysis, and simulation tools, Visualizing and interpreting data, understanding optimization models and decision trees. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device. Working It host Isabel Berwick talks to Lynn Wu, a Wharton Business School professor and an expert on emerging technologies related to the future of work. If your enrollment had previously been deferred, you will not be entitled to a refund. Candidates have flexible payment options that allow them to choose to pay the full fee at once and in two or three installments on the respective dates. Duration: 3 months online, 68 hours per week, +1.215.999.8689 Business Analytics: From Data to Insights, Descriptive Data Collection: Surveys, Net Promoter Score (NPS), and Self-Reports. $79/month Business Analytics: From Data to Insights Wharton's three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. These are the topics for the graded assignments: Identify Effective Methods for Collecting Customer Data Step 3: To create an account, fill in all the required details and finalize by tapping Create Account. school.support@emeritus.org. Why were stores either selling out of Time magazine or only selling a small fraction of their inventory? Determine the most favorable outcome for a business decision using decision trees in conjunction with optimization and simulation. These cookies are used to collect information about how you interact with our website and allow us to remember you. iD Fresh Food Case Study: Apply Optimization Models Leveraging actionable, data-driven insights can provide more control over areas where money may be leaking from your business, and the number of new possibilities is increasing tremendously. Business Analytics: From Data to Insights at The Wharton School From $2,750 Mar 9May 11, 2023 Online 9 weeks $2,750 Email address Country code Phone number I agree to the processing of my personal data, including its transmission to the Provider of this course. This program will help you look at data and identify insights, improve your ability to make predictions for the long term, and prescribe future actions that help make better business decisions. Introduction to Regression Analysis (2:51), Implementation of the Model - Part II (5:13), Radically New Data Sets in Marketing (7:49), Assignment: Identify Effective Methods for Collecting Customer Data. After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. The three sources include: Use cases that support C-level metrics (think revenue, cost, and risk). The principles youll learn are simple, but theyre so powerful. No, there is no alumni status granted for this program. Lean on business reasoning to increase model performance through feature engineering and use your persuasion skills to convince key stakeholders of your approach. Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet. Get a chance to interact with Wharton faculty, who are experts in their field, to better understand how to apply business analytics and turn data into a competitive advantage. The strategy to build an analytics practice is simple. iD Fresh Food Case Study: Practice Using Historical Data View Brochure_Wharton_Business_Analytics_03_May_19_V36 (1).pdf from ACCOUNTING 22:010:603 at Rutgers University. use data effectively to address business challenges of your own. No surprise from Wharton, well teach you how to use financial analytic tools, but well also show you how to manage people through people analytics. This course provides an overview of the field . . completion of the online program. Are you looking to stay abreast of the latest marketing trends, better understand consumer behavior, leverage data for key insights, and maximize the effectiveness of your marketing campaigns? Candidates can use the email group-enrollemnts@emeritus.org for further information. Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact. Take the opportunity to turn data into a competitive advantage. A deferral request must be submitted along with a specified reason and explanation. about how to make data-driven decisions to a real business challenge faced by global technology In this course, taught by Whartons acclaimed accounting Offered by Wharton School of the University of Pennsylvania, Executive Education. Wharton Executive Education is collaborating with online education provider Emeritus to offer a portfolio of high-impact programs for working professionals. No business school is better placed than Wharton to help you take charge of information, not be overwhelmed by it. Evaluate Your Users Find Out Who Will Be Using the Platform. In this program, you will learn how to use AI concepts and tools to sharpen your analytics mindset and enable a fully digital business strategy. This website stores cookies on your computer. With over 300,000 students from more than 200 countries, Emeritus delivers management education programs with a live-teaching model and graded assignments. linked to financial performance. HR Management and Analytics: Unlock the Value of Human Capital (Wharton Executive Education) 4. At the end of this Capstone, youll know how to Conduct exploratory data analysis, assessing and cleaning data, and then build, train, test, and evaluate machine learning models (using XGBoost). How has Kohl's been using analytics for smartphone targeting? Business Analytics: From Data to Insights. A business intelligence analyst at a tech company, say, Spotify, might analyze large amounts of data to generate insights and reports that management can use to make decisions. We unite the Schools trail-blazing teaching, research, and industry engagement initiatives that use data to improve decision-making and generate actionable business insights. Coursalytics is not endorsed by, sponsored by, or otherwise affiliated with any business school or university. Find available AI and business analytics courses and programs for professionals offered in person and online. Data that is collected by the company is used to create predictive models. Media Data Collection: Radio, Television, Mobile, etc. We have designed this program to fit into your current working life as efficiently as possible. In Thinking with Data, Max Shron offers a helpful framework for narrowing the scope of a project such as data analysis. Start date: May 13. The special group pricing offers up to 20 percent discount. The digital certificate will be sent approximately two weeks after the program, once grading is complete. Use of these school and university names, program names, course names, brochures, logos, videos, images, and brand references does not imply endorsement by, sponsorship by, or affiliation with the underlying school or university. The A/B Testing Simulation is modeled after real-world interfaces, the Simulation provides students with a highly interactive look into the world of A/B testing, and engages them throughout the entire process from setting up questions to reading the outcome data to find actionable insights. Discussion: How Does Your Company Collect Data? No, only verified digital certificates will be issued upon successful completion. The Business Analytics: From Data to Insights program allows the candidates to get an experience of the Wharton culture through the lectures. A/B Testing Duration: 4 weeks (4-5 hours/week). Technology-oriented professionals, online marketers, statisticians, automation innovators, and data professionals will benefit from this four-week certificate. . All the instructors are professors, associate professors, and assistant professors from the Wharton University of Pennsylvania. A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience. Delivered through a combination of video and live online lectures, Learn through individual assignments and feedback, Delivered through a combination of recorded and live video lectures, 4 Live Teaching Sessions by Wharton Faculty. Coursalytics is an independent platform to find, compare, and book executive courses. Professionals from any industry can benefit from learning to view marketing through a customer-centric lens and advancing their analytics capabilities. Candidates have to fill in a simple application form that requires their address, work experience, and nationality. In following this process, you can have a better idea of how to reap . Step 1: To enroll in the Business Analytics: From Data to Insights training program, visit the official course link:https://online-execed.wharton.upenn.edu/. Whartons Duncan Watts discovered 17% of Americans consume television news from partisan left- or right-leaning sources compared to just 4% online. Please email. In this course, Whartons top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. Optional practice quizzes and Knowledge Checks are not graded but help reinforce your learning. Business Analytics: From Data to Insights (Wharton Executive Education) 3. You can connect and communicate with other participants through our learning platform. Learn more about Analytics Partnerships , Learn more about Professional Engagement . The Business Analytics joint concentration between the OID and STAT departments is designed to build deep competency in the skills needed to implement and oversee data-driven business decisions, including (i) collecting, managing and describing datasets, (ii) forming inferences and predictions from data, and (iii) making . Wharton Business Analytics Certification | Online Data Analytics Training Course Business Analytics: From Data to Insights Myself Team/Group STARTS ON March 9, 2023 DURATION 9 weeks, online 6-8 hours per week PROGRAM FEE US$2,750 US$2,530 or get US$275 off with a referral Flexible payment available For Your Team Georff Garrett: Hi, Im Geoff Garrett, Dean of the Wharton School, and Im thrilled to introduce Whartons Business Analytics Specializationthe first comprehensive set of online courses to teach you how to use big data to make better business decisions. If youre ready to enroll now, click the button below. Whartons three-month online certificate program Business Analytics: From Data to Insights provides managers and leaders an understanding of how analytics can help improve their decision-making process. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. View the program page in Spanish , Christopher D. Ittner, PhDSee Faculty Bio, EY Professor of Accounting; Chairperson, Accounting Department, The Wharton School, Research Interests: Cost accounting, intangible assets, performance measurement, Assistant Professor of Marketing, The Wharton School, Research Interests: Online marketing, entrepreneurship, marketing analytics, search engine marketing, game theory, industrial organization, Xingmei Zhang and Yongge Dai Professor; Professor of Management, The Wharton School, Research Interests: Human resource management, knowledge workers, worker mobility, The K. P. Chao Professor; Professor of Marketing; Vice Dean of Analytics at Wharton; Chairperson, Wharton Marketing Department, The Wharton School; Professor of Economics; Professor of Education; Professor of Statistics, University of Pennsylvania, Research Interests: Marketing research methods, missing-data problems, psychometrics, Frances and Pei-Yuan Chia Professor; Professor of Marketing, The Wharton School, Research Interests: Lifetime value of the customer, sales forecasting for new products, behavioral data, Anheuser-Busch Professor of Management Science; Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Service operations, stochastic processes, the control of queueing systems, Miers-Busch, W1885 Professor, Professor of Marketing; Faculty Director, Wharton Customer Analytics (WCA), The Wharton School, Research Interests: Pricing, social influence, social networks, Professor of Operations, Information and Decisions, The Wharton School, Research Interests: Capacity and patient flow management in health care operations, diffusion models for new products and services, revenue management, Senthil Veeraraghavan, PhDSee Faculty Bio, Professor of Operations, Information, and Decisions, The Wharton School, Research Interests: Empirical operations management, operations analytics, operations management, operations strategy, pricing and revenue management, service operations management, supply chain management, Business Analytics: From Data to Insights, Blended Learning Solutions for Organizations, Digital Transformation for Senior Executives Program, Entrepreneurship Acceleration Program: Scaling Your Business, Fintech Revolution: Transformative Financial Services and Strategies. The major challenge is first identifying the right business problem to solve, and then determine if. According to a 2020 Sisense COVID-19 survey, 55% of companies used data to improve efficiency during the pandemic while 47% relied on it to improve customer interactions and 45% used it to predict business outcomes. Business Analytics. Time will be spent among a variety of activities including: The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Data presents an invaluable opportunity for firms to innovate, but only if they know what to do with it. Here is all that you need to Know. Youll learn how data analysts describe, predict, and inform business decisions in the specific areas of marketing, human resources, finance, and operations, and youll develop basic data literacy and an analytic mindset that will help you make strategic decisions. Videos featuring expert Wharton faculty provide dynamic explanations of frameworks and concepts. All the contents of the course would be made available to students at the commencement of the course.
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