Make sure to include a range of strengths, including knowledge-based skills, transferable skills, soft skills and personal traits to demonstrate your versatility. (Buckland, 2011), The patients will not see much change to the NHS but if the government does fulfil the aims it has set then the patients will have more control over their care than what they used to. Delegating. Earlier in my career, this led to burnout and negative self-talk. The new bill will set out a duty to maximise access to a wide range of services. Staff smoking rooms and indoor smoking areas are no longer allowed so everyone who wants to smoke will have to go outside the building. My strengths : wise, math-minded, curious, motivated, learning, open-minded, trustworthy My weaknesses : LAZY, IMPULSIVE, EASILY DISTRACTED, PROCRASTINATOR, IRRESPONSIBLE, SLOPPY, RECKLESS, DISORDERLY, WASTEFUL, NAIVE, STUBBORN, GREEDY, SLOW, VAGUE, IMPATIENT SOMETIMES. If you fail to respond to the queries and doubts posted by your target audience, then your customers will feel ignored. Interactive communication is the key requisite of a campaign on social media. Think of an example of how this weakness affected your performance in the past. Andrew Lansley, Health Secretary. This free app is part of the NHS' Change4Life campaign, you may have seen their adverts on the tele. The Big Five personality test is often used to help people identify their strengths and weaknesses in the workplace. (BBC, 2011), GPs will be expected to publish yearly reports of their performance. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. Dan Einzig, of the design agency Mystery, believes that brands must embrace the campaign or risk losing out: Theres no doubt in my mind that campaigns like this are indicative of the movement for consumers becoming more health aware and more health concerned. The patients will now have a choice on how they want to be treated and where they want to be treated. Accurate forecasting. The budget will lead to all the GP surgeries to become part of private companies. . Policy mechanisms to in uence health behavior vii (Department of Health (a), 2010), The steps that Change4life support will help people to improve health and their diet for example by swapping sugary food for healthier alternatives, cutting down on portion sizes and putting a limit on snacks. It is believed that the expansion of NICEs remit which promotes best practice is a high priority for the future of the NHS than the narrow cost effectiveness calculations on new medicines that it is currently conducting. It has been hoped that the ban would help reduce the smoking rates among the poor but instead smoking in working-class men has risen. The government investment in Change4Life attracted: An independent review of the media buying for Change4Life highlighted that over 6 million worth of media savings were made across the year, the equivalent of 40 per cent of the actual spend. In addition, three television commercials were made. Each campaign has in its own way given information on the health risks and what can prevent them. Generally smaller and thus more responsive to the needs of local communities than the kinds of large scale development projects undertaken in the days of Modernisation Theory. College is a place with diverse ideas, concepts, and facts. The change that raises the most eyebrows is the case with the swap of butter for low fat spreads. 3. (BBC (a) 2011). The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. The advantages of NGO Aid over Official Development Aid. For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. (BBC, 2004), On the 1st July 2007, England introduced a new law to make all enclosed public places and workplaces smoke free. Change4Life is one of the four strands of the Department of Health's public health marketing strategy, published in April 2011. Campaigns can give consumers pause for thought, but at the supermarket shelf decisions are made with the heart as much as the head, so engaging, accessible branding is a must-have for the better for you brand.. Understanding management strengths and weaknesses. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. 5. When asked to present a weakness, find a way to emphasize the upside. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. Change4Life is Englands first ever national social marketing campaign to reduce obesity. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. Versatility. It has been found that more than two billion fewer cigarettes were smoked and 400,000 people have quit smoking since the ban was introduced, researchers have said that this will prevent 40,000 deaths over the next 10 years. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. The changes will be getting rid of the targets that say that operations are performed within 18 weeks and also seeing your doctor within 48 hours. Patients will now have to wait longer to get appointments to see the GP, as local surgeries will be part of the financially powerful regional GP groups, as they now have almost 80 billion of the health budget they could get rid of expensive treatments which in turn will make patients look for a different surgery which meets their needs. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. (Minkler, 2009). But a criticism that has been put forward is that change4life could be flawed from the start. To tell workforces that Change4Life was coming, the CMO and Chief Nursing Officer wrote to every general practitioner and nurse, and the Secretary of State for Children, School and Families wrote to every headteacher, urging them to lend their support to the movement. Other criticisms are that the White Paper was a waste of time and a waste of money. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. Hiring. Without it, the campaign would have ended the year with a database of only 149,458 families, about 50,000 short of its target. (Politics, 2011), The three campaigns above are linked by the personal responsibility agenda that is now being put forward by the government. The final campaign is sexual health campaign it will go through its aims, what it has achieved and its criticisms. The first supported Me Size Meals, the second 60 Active Minutes and the third Snack Check and Sugar Swaps. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. But for this agenda to work there has to be support from the coalition government. whose attitudes and behaviours place their children most at risk of excess weight gain), Provide insight into why those individuals hold the attitudes and behave as they do, Create a communications campaign to change those attitudes, Provide products (such as handbooks, questionnaires, wall charts and web content) that people could use to help them change their behaviours, Signpost people to services (such as breastfeeding cafs, accompanied walks, free swimming and cookery classes), Bring together a coalition of local, non-governmental and commercial sector organisations to use their influence to change behaviour, The 1.4 million families who have children aged under 2, The 1.6 million families with children aged 2 to 10 whose children are most at risk of weight gain, Those ethnic minority communities (particularly Black African, Bangladeshi and Pakistani) where levels of childhood obesity are particularly high, Review of the existing evidence base in both academic and market research, Quantitative segmentation of 883 families of children aged 2 to 10 using the TNS Family Food Panel and bespoke surveys, Qualitative research by 2CV into current behaviours and attitudes and opportunities for intervention focusing on those families identified as a priority in the segmentation, Proposition research by 2CV to identify the most effective ways of tackling the issue of family diet and activity levels and promoting behaviour change, Qualitative research with six ethnic minority communities Pakistani, Bangladeshi, Black African, Gujarati Hindu, Punjabi Sikh and Black Caribbean communities, While people know obesity is an issue (93 per cent of UK parents agree that childhood obesity is an issue of national importance) they do not realise that it is their issue (only 5 per cent of parents believe their child is overweight or obese), Parents routinely under-estimate the amount of food they and their children eat and over-estimate the amount of activity they undertake, A host of behaviours the research suggests are unhealthy (such as spending a lot of time participating in sedentary activities) have no perceived risk for parents, Healthy living is perceived as a middle-class aspiration, Parents prioritise their childrens immediate happiness over their long-term health, the link between poor diet and sedentary behaviour today and future health outcomes is not understood, Many parents have surrendered control over food choices to their children allowing children to decide what goes in the supermarket trolley, what they eat and when they eat it in order to avoid rows, Parents often prioritise filling children up over feeding them the right foods, Snacking has become a way of life in many households and is used in emotionally complex ways, for example as a reward for good behaviour and as appeasement, Many parents lack the knowledge, skills and confidence to cook from scratch and rely on convenience food, Coping strategies to deal with fussiness can create chaotic, unhealthy family mealtimes, Most parents believe their children are already active (confusing being boisterous with being active) and believe that schools are already doing enough to make sure children are active, Sedentary activity (for example watching television and playing computer games) is encouraged by parents because it frees up their own time and they may lack the inspiration or motivation to be more active, Parents often believe it is too unsafe for their children to play outside, Some mothers lack the confidence to take part in physical activity with their children, Parents habitually use cars for short journeys because they believe it is more convenient and they attach status to car usage, Be concerned that weight gain has health consequences, Recognise their families are at risk and take responsibility for reducing that risk, Ask Use a variety of mechanisms to ask as many families as possible about their own behaviours, Benchmark Use mass media to bring results to life and tell people how they and their neighbours stand in relation to the nation, Create practical goals Allow families to select a behaviour to change, based on their own needs and aspirations, Record Provide a mechanism for individuals to record their own behaviour, Report back Tell the nation how we are doing, Increasing consumption of fruit and vegetables (5 A Day), Having structured meals, especially breakfast (Meal Time), Reducing unhealthy snacking (Snack Check), Reducing fat consumption (Cut Back Fat), 60 minutes of moderate intensity activity (60 Active Minutes), Reducing sedentary behaviour (Up & About), To reach 99 per cent of families living in England (defined as an opportunity to see the campaign), For 82 per cent of all mothers with children under 11 to recall the advertising campaign (as measured by the tracking study), For 44 per cent of mothers with children under 11 to recognise the Change4Life logo (as measured by the tracking study), For 100,000 families to complete How are the kids? questionnaires, For 200,000 families to join Change4Life (defined as registering their details with the programme), For 33,333 families to still be involved with Change4Life after 6 months, To generate 1.5 million responses (calls, web visits or paper responses), Providing lower-cost fruit and vegetables (Tesco), Selling 70,000 family bikes at cost (Asda), Sponsoring the London Marathon as the Flora Change4Life London Marathon (Unilever), Funding free swimming for all customers (British Gas), Monitoring campaign exposure and visibility to the target audience, Tracking the development of a social movement, Three in 10 mothers who were aware of Change4Life claim to have made a change to their childrens behaviours as a direct result of the campaign. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. Helps You Know Yourself Better. To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. In its first year, Change4Life focused on families, particularly those with children under 11. Previous Change4Life campaigns have focused on the ways families can take more exercise and how adults can prevent becoming over reliant on alcohol. (Department of health, (b) 2010), A Change4life van is used by the Healthy Lifestyle team to deliver cooking sessions to help at-risk families learn how to cook simple, low-fat meals. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. In designing it, the Department of Health and its agencies drew on academic and commercial sector expertise, behaviour change theory and evidence from other successful behaviour change campaigns, and commissioned a substantial and ongoing programme of research among the target audiences. (Kanigher, 2010), The sexual health campaign is in place to inform people to have safe sex to prevent sexual transmitted diseases (STIs) and unwanted pregnancies. Evaluation. Instead, mothers within the six communities fell into four broad groups. The programme also set out to recruit local supporters someone from the community whose job it is to promote healthy lifestyles, or an individual who has influence with the target audience (such as a member of a community-minded voluntary group, club or registered charity). Do you have a 2:1 degree or higher in nursing or healthcare? (Tasker, 2010), Although there have been criticisms of the campaign there have been achievements. Population health monitoring: Is a well-recognized function of public health. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for . (It's easy to take an online course and get better at a program.) This phase is ongoing and has grown as the campaign has developed. Here are some of the strengths and weaknesses you can use in your HR interview: 5 Strengths for HR Interview to Land Your Dream Job Clarity Determinate Organization Skills Patient Polite and Honest 5 Weakness for HR Interview to Land Your Dream Job Perfectionist Introverted Stressing too much to complete work before the deadline Procrastinator SWOT (Strength, Weakness, Opportunity, and Threat) analysis is a framework businesses use strategically to plan out the trajectory of their product, service, or commodity. Contents Page Prelims v . A spokesman from the pro-smoking pressure group stated figures show that the smoking ban has been an unmitigated failure. (Martin, 2008), However a spokesman from the Department of Health replied to the criticisms by stating that the Smoke free laws were put forward to protect employees and public from secondhand smoke, and that the legislation was never intended to be a measure to reduce smoking. 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