James Charles, a 17-year-old makeup artist from New York, will be the new face of the iconic cosmetics brand. You dont have a Christian Science Monitor "I am so thankful and excited and cannot wait to show you all what we have in store," Charles wrote on Instagram, announcing that he will appear in ads for CoverGirl's new product So Lashy! I think theyre kind of making the statement that theyre for everybody, Dr. Goodman says. Here are some of his different makeup creations that prove just how talented he is. All rights reserved. Decades after becoming friends, Roncal reached out to RuPaul about a collaboration, and he unflinchingly accepted. "I barely wash my own brushes, so Im not trying to tell people they need to make more work for themselves," he says. As Roncal and RuPaul tell Allure, the duo met in the early '90s when Roncal was working as an assistant to fashion designer Kalinka. Its basically the same thing," Willam tells Elite Daily. In just that short time, the social star has gained almost half a million followers and created just about every makeup tutorial you can imagine. For the purposes of this collection, he took the same lightweight formula with a soft-focus finish and repacked it in gold for his own personal touch. "I am so beyond excited and overwhelmed and happy and astonished and of course, SHOOK, to announce that I am the newest face of CoverGirl,'' Charles wrote on Instagram. For someone who studies youth culture,James Charles as the face of Covergirldemonstrates that youth have a great deal of agency in terms of influencing consumer culture. No one, that's who. The groundbreaking news was first announced on Perry's Instagram, before Charles took to his own social page to share the exciting news with his fans. Can a Jesus Revolution take place again in America? The TikTok-Viral Dyson Airwrap Is Back in Stock! We can't let our kids get brainwashed like this," Benham said. Given the teens talent with brush and pen, its an obvious pairing. As for the Designer Lashes, there will be six different options ranging in price from $10 to $18. Were about kicking down the door of thought everywhere and saying, You are bigger and more capable than you realize. If you were to come up with a punchline to a joke about the Monitor, that would probably be it. The CoverGirl partnership with Charles began Tuesday and will include a new mascara coming out later this month. "I think what makes COVERBOY different is that it is designed to make everyone look glamorous, its not just for drag queens," he adds. The end of gendered toys? Companies can also win over younger audiences by making social statements. Makeup artist James Charles is making history. By subscribing to this BDG newsletter, you agree to our. The lashes are available in six styles: 301&Done in Black, Day Lash, Party Girl Lash, Pigeon, Fiver Blue, and 301&Done in Blue. So I retook my senior photos & brought my ring light with me so my highlight would be poppin. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. As brands like CoverGirl discover the influence of social media, young people have more power than ever to dictate what gets sold to them and how it gets marketed to them, Dr. LaBennett says. Evan Ross Katz. Who is the 17-year-old YouTuber? I purchased a glitter and a .more. And that influence is powerful. The singer reveals how grueling life was on the road. The brand is breaking boundaries, and they've picked a pretty talented makeup artist to come along for the ride. "I think Drag Queens tend to wear more makeup, but its all stuff that can work with a pared-down look," he says. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. ?? I was staring at him with my jaw dropped, wondering how he got his eye makeup so perfect and why my cheekbones have never looked that contoured/amazing in my life?! And so are five other '90s tattoo styles. Promise. A major problem Roncal has always had with powder highlighters is that they only look one of two ways: subtle and wet, or so bright it's impossible to blend well. His skin and makeup are as flawless as you'd think. Lastly, Roller Rink is a clear gel base containing iridescent silver glitter chunks. So why now? unless you renew or CoverGirl said in a statementthat it chose Charles to promote So Lashy, because the product is designed to work on all lash types. "You owe it to yourself to take the time to discover and have fun. Some information may no longer be current. I truly hope that this shows that anyone and everyone can wear makeup and can do anything if you work hard.". Youll get the Monitor Weekly magazine, the Monitor Daily email, and unlimited access to CSMonitor.com. James Charles Dickinson is CoverGirl magazine first CoverBoy. Monitor journalism changes lives because we open that too-small box that most people think they live in. So its not surprising that its male cosmetics at this point.. Gold-foiled eyes, Farrah Fawcett bangs, 3D manicures what doesn't this red carpet have? Charisma, Uniqueness, Nerve, and Talent, anyone? Popular makeup artist Patrick Starrr recently launched his own collection with MAC Cosmetics, and James Charles made history as CoverGirl's first CoverBoy.Now another up-and-coming YouTuber is making waves, this time for an even more heartwarming reason. You can renew your subscription or When it comes to these products and all beauty in general, RuPaul has but one must-know tip: Makeup is not about using products to look like RuPaul, or anyone else for that matter; it's about using them to embrace your best features. Love the idea of contouring but don't know where to start? 2023 Cond Nast. We have a mission beyond circulation, we want to bridge divides. This trio of cream bullet lipsticks includes three staple shades: Teehee, a soft pink nude, Mama Ru, a true and bright red, and WerkRoom, a vibrant mauve. Were the bran muffin of journalism. CoverGirl isnt the first cosmetic brand to eschew hegemonic notions of femininity, says Cornell University anthropologist Oneka LaBennett in a phone interview with The Christian Science Monitor. Today Im living out one of my biggest dreams and Im currently on set of my first ever TV commercial with CoverGirl, he said with a huge smile. To view this content, click 'Allow and continue'. "All CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful,'' the company said in a statement to TODAY. ", The Glitter Gels can be used on eyes, lips, and cheeks, and Willam notes that it was important to create a formula that really performed. But never has it featured a man. According to the company's Instagram, he'll be starring in one of their next mascara campaigns. Meet CoverGirl's first-ever CoverBoy, James Charles. This content is imported from twitter. A photo of him retaking his senior portraits in his makeup racked up tens of thousands of likes and retweets last month. Get ready for some exciting news. Willam wears Coverboy Lip Varnish in TruBlu. "There's something there for everyone. All the Weird Areas You Can Get Injectables. Charles retweeted a few supportive messages himself. "Every set I go to, the makeup artists have the Face Defender because it works so well," RuPaul says. American cosmetics brand CoverGirl has chosen its first-ever male model as its official ambassador, in the face of 17-year-old YouTube star and New York-based makeup artist James Charles. The Best Hair, Makeup, and Nails at the 2023 Grammy Awards. We It seems that almost every day, another former Drag Race contestant is launching their own brand or collaborative collection this year alone, Willam Belli, Aquaria, Trixie Mattel, and more have dipped their toes into the rapidly growing pool of celebrity beauty lines. You may remember him as the teen who decided to retake his senior portrait to ensure that his flawless highlight game got the recognition it deserved. We may earn commission from links on this page, but we only recommend products we love. And we can prove it.. Willam's entire Coverboy makeup line is available now at shopcoverboy.com. In another message he added: "I started my Instagram one year ago to inspire others and as an artistic outlet to challenge myself creatively. It makes sense that in all aspects of American life, including the consumer realm, including cosmetics, we would see those shifts.. I can be confident with bare skin and with a full face, he told the magazine. CoverGirl -- which is owned by Coty Inc. ( COTY) -- and Charles announced the new agreement on social media, along with pop star Katy Perry, who recently posed alongside Charles in a CoverGirl. Willam advises to think outside the box with Glitter Jelly it's not designed only to be worn on the face. Charles, 17, now has more than 525,000 Instagram followers and 77,000 YouTube subscribers who come to check out his stylish creations. ", "We instantly became friends," Roncal says of their meeting and longterm bond. Ad Choices. ", A photo posted by KATY PERRY (@katyperry) on Oct 10, 2016 at 10:52pm PDT. Thats right, I am a new CoverGirl.. 2022 Galvanized Media. CoverGirl names makeup artist James Charles its first cover boy One of the makeup industry's largest brands announced on Instagram that the 17-year-old makeup artist from New York is its. CoverGirl believes in beauty for all, and we're proud to welcome James Charles to the family. A selection of the most viewed stories this week on the Monitor's website. Original reporting and incisive analysis, direct from the Guardian every morning. The 10 Best Beauty Looks At The 2023 SAG Awards, Did Elvis Presley Wear Eye Makeup? Ad Choices. "When she asked me to collaborate, I thought, Absolutely.". The monochromatic eye look is absolutely gorgeous. Or feet. Barbie ad stars a boy for the first time. He might not be a household name just yet, but something tells me that he will be soon. Many on Twitter praised CoverGirl for choosing Charles to be the face of their brand and congratulated the young makeup artist using #CoverGirlJames. The news was fittingly announced via Instagram, where Charles regularly posts his makeup looks and has nearly half a million followers after creating an account last year. Coverboy's range of lashes are certainly more catered to drag queens than the average makeup fan, but Willam assures anyone can make them work with the right mindset. James Charles will be the first male face, or 'CoverBoy,' of CoverGirl after signing with the beauty company Tuesday. A weekly digest of Monitor views and insightful commentary on major events. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Yahoo Beauty reports that Charles, who hails from Bethlehem, N.Y., is a high school senior with over 428,000 Instagram followers, and is active on several . Roncal wants to make it extra clear that while sponge eye applicators have a bad reputation, the one included with this palette has intention behind it. To say that Charles is talented would be an understatement. ', This website uses cookies to One year ago, he boldly chose to launch his Instagram to the world, using transformative, dynamic makeup looks to showcase the many facets of his personality, serving as an inspiration to women, men, guys and girls who might have been afraid to do the same.. James Charles has just been named CoverGirl's first ever male CoverGirl and will be starring in their upcoming . "A really big makeup artist slash drag queen secret is when you want pigment to really show up, you're going to use a sponge because they lay the product down so well," she says. That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. CoverGirl announced its newest spokesperson is actually a cover boy. "You owe it to yourself to take the time to discover and have fun," he advises. Aspiring makeup artist and social media star James Charles, 17, has become the first male face of CoverGirl. It has to stop. In what marks new overdue territory in the beauty world, a report from PeopleStyle reveals that the brand CoverGirl announced their first official Cover Boy, and he is as glamorous as youd expect. Im still confident as a boy and I will always be a boy. Their prices range from $10 to $18. Though the results of Draglash are longer, thicker, and fluffier lashes, she insists the lightweight formula makes it way easier to wear than actual falsies. Because RuPaul wanted this collection to include colors that "work on everybody," he stuck to a timeless eye palette full of neutrals and, of course, a whole lot of shimmer. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Miss Fame Reveals Why It Was So Meaningful to Launch Miss Fame Beauty at DragCon, Watch Miz Cracker of Drag Race Mesmerizingly Apply Her Full Face of Makeup. But you know what? Please click here to learn how. "You don't have to glob it on," RuPaul agrees. 2023 BDG Media, Inc. All rights reserved. Business, Economics, and Finance. Get stories that empower and uplift daily. Thanks to the rise of male beauty YouTube stars, the idea of men wearing makeup is slowly becoming more accepted by society. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Goldie is a golden base with green undertones and holographic glitter. CoverGirls Instagram posted a video of Charles speaking about his new role. subscription. now that CoverGirl has announced that James is its first male CoverGirl. #COVERGIRLJames! And we shall see what I would look like if I suddenly sprouted blue eyelashes. Allure may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with If youre looking for bran muffin journalism, you can subscribe to the Monitor for $15. See more ideas about james charles, covergirl, makeup. One of the makeup industrys largest brands announced on Instagram that the 17-year-old makeup artist from New York is its newest model. And that's exactly what Roncal is bringing to the table this week. Were seeing a lot of interesting things with these social media stars, from a marketing standpoint, says Robyn Goodman, a professor of advertising at the University of Florida, in a phone interview with the Monitor. you are agreeing to our, One month free trial to theMonitorDaily, From Yellowstone to The Chosen, boom times for small Texas towns. What sets this 18-shade palette apart from the rest, however, is the dual-ended applicator that comes with it. Condragulations serves intense coral pigment that can be worn on its own, meanwhile Lippy offers sheer iridescent shimmer that adds a touch of pink to any lip shade. In an industry that has been criticized for not accommodating women of color, the faces of CoverGirl have been diverse: Queen Latifah, Rihanna, Janelle Mone, Dania Ramirez, and Zendaya have all been featured. If you're planning to attend DragCon this year, you're in luck, because COVERBOY will be debuting at DragCon NYC on Sept. 6 in partnership with Ready Go Ventures. log out. .css-4xjy6g{display:block;font-family:RundDisplay,Helvetica,Arial,Sans-serif;font-weight:bold;letter-spacing:0.01em;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-4xjy6g:hover{color:link-hover;}}@media(max-width: 48rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:0.9375rem;margin-top:1.25rem;}}@media(min-width: 40.625rem){.css-4xjy6g{font-size:1.25rem;line-height:1.2;margin-bottom:1.25rem;margin-top:0.9375rem;}}@media(min-width: 64rem){.css-4xjy6g{font-size:1.625rem;line-height:1.2;}}French Braids With Mini Buns Will Give You *Life*, FYI: Exfoliating Gloves Are The Key to Smooth Skin, Hi, We Found the *Best* Round Brushes of 2023. Now, watch Alyssa Edwards's full drag transformation: Don't forget to follow Allure on Instagram and Twitter. "I would buy them in bulk on QVC and pass them out to friends because I believe everybody should have this product." Let's be honest, a RuPaul makeup collection would be totally off without a nod to Drag Race's weekly Lip Sync For Your Life battle. CoverGirl is giving gender stereotypes a much-needed makeover. retailers. James Charles is no exception. Since its founding in 1985, Toronto-based MAC Cosmetics has worked with such LGBQT celebrities as RuPaul and KD Lang. Log in to hide ads. She's ready to turn the page following ex-husband's cheating. There's a lot of fun there, too.". Still, fans have been left waiting with bated breath for creations by RuPaul, the queen who paved the way for them all. During New York City DragCon on September 6, Willam announced something wholly unexpected: He's created his own makeup line, and it's just as delightfully confrontational as he is. 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Who owns Gatorade: Coke or Pepsi? I love being extra pic.twitter.com/7Qu1yu8U2P. Much like Willam's personal brand of drag, this makeup was intentionally designed to draw eyes. We are trying out Willam's new line of makeup Coverboy. See the entire range of limited-edition, face, eye, and lip products below. Science Monitor has expired. Singer and actor Zendaya became one of the brands spokesmodels earlier this year, joining the ranks of women such as Queen Latifah, Ellen DeGeneres, Rihanna and Taylor Swift. Oct 14, 2016 - 17 year old New York-based makeup artist James Charles is a new sensation on Instagram with over 500k followers there and another 75k subscribers on YouTube. Its only 12 and today has already been so crazy. Together, Roncal and RuPaul created a massive collection that embodies the fun of wearing makeup, in what he says are the shades every beauty lover should have whether they're a down-to-Earth everyday user or a professional drag queen. In the course of a year, teen makeup artist James Charles has gone from starting an . But the partnership may also signal changing tides both in the gendered world of makeup and in American culture at large. hopefully all the young people who are afraid to wear makeup will gain confidence from this @jcharlesbeauty @COVERGIRL #COVERGIRLJames, this is such a great day for men in the makeup industry, congratulations @jcharlesbeauty #COVERGIRLJames, The love and support for @jcharlesbeauty #CovergirlJAMES is amazing. French Braids With Mini Buns Will Give You *Life*, Your Privacy Choices: Opt Out of Sale/Targeted Ads. CoverGirl Picks 'CoverBoy' as Its First-Ever Male Makeup Model. "Ive used one pair of tester lashes (The Day Lash) over 20 times so far," says Willam. Each Zodiac Sign's Unique Personality Traits, Jennifer Lopez Got a New Hair Color, and It's Not the One I Expected, Christina Aguilera Opened Up About Getting Injections and Why She Doesn't Care If People Judge Her, Em Rata Just Debuted a Chic Italian Bob With Baby Bangs. Hopefully through the beauty stories she writesand the experiences she sharesyou can see exactly why she's in this business. You might recognize makeup artist and YouTuber .css-tjvzc4{-webkit-text-decoration:none;text-decoration:none;text-decoration-thickness:0.0625rem;text-decoration-color:inherit;text-underline-offset:0.25rem;color:inherit;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;border-bottom:thin solid #6F6F6F;}.css-tjvzc4:hover{color:#595959;text-decoration-color:border-link-body-hover;}James Charless face from his ***flawless senior pictures. All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful, CoverGirl said in a statement to Huffington Post. "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful," the company said. The Monitor is a peculiar little publication thats hard for the world to figure out. Our work isn't possible without your support. The Christian Science Monitor has expired. From hair trends to relationship advice, our daily newsletter has everything you need to sound like a person whos on TikTok, even if you arent. The Best Contour Palettes for the Ultimate Chisled Complexion. Get non-boring fashion and beauty news directly in your feed. now that CoverGirl has announced that James is its first male CoverGirl spokesmodel. Got ten of 'em.". "I like attention, and this makeup will certainly help anyone wearing it stand out," he tells Allure. The topic of gender confusion and transgenderism has been the subject of much controversy in the United States, with conservative voices such as the Benham brothers speaking out against movements that seek to teach children that they weren't born male or female, but instead can choose what gender they want to be on any given day. Polished Liquid Lipstick + Discotheque Lip Topper 3-Piece Kit, Watch the Stars of RuPaul's Drag Race Explain the History of Drag Culture, Drag Race Star Willam Belli Launched His Own Makeup Brand, and the Sparkle Is Absurd, Lush Rings in the Holidays With Campaign Starring Three Drag Race Queens. James will start out as the face/lashes of the brands latest mascara launch "So Lashy!," but will also be fully integrated into ads, commercials, etc. CoverGirl had this to say over their collab with James: "All of our CoverGirls are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they . Willam shot to fame after appearing on Season 4 of RuPaul's Drag Race in 2012, and has been a staple figure in the Drag community ever since. A weekly update on music, movies, cultural trends, and education solutions. "DragCons attendees are my target market so it makes sense that I would debut there with a bunch of people that also do/love drag," shares Willam. You read that correctly: The newest CoverGirl is a boy. "Fingers work great. Gem is . This allows those pushing the agenda to rebuild society in man's image not God's with government as the ultimate giver (and taker) of our rights," he added. He's gone and done it again: The 17-year-old makeup artist and recently crowned new face of CoverGirl, James Charles, has blown us away with his recent foray into the trend of Ouija. "If you put [on] just a little, it will enhance the beauty of your eyes.". In the design process, Willam wanted to ensure that each product was easy to use and didn't require brushes or any complicated application techniques. This type of public figure has the visibility of a traditional celebrity but at the same time already interacts with fans and followers on a personal level. Gem is magenta pink base with chunky, iridescent octagonal glitters. Here he is with Katy Perry (that highlight tho!!! Whoever said it wasn't easy being green was lying. Be the first to know what's trending, straight from Elite Daily, 5 Glitter Eye Makeup Tips To Make The Whole Place *Shimmer*, Skai Jacksons Nighttime Routine Includes TikTok Clownery, I Went To Paris Hilton's House Of Y2K Pop-Up & It Was So Nostalgic, By subscribing to this BDG newsletter, you agree to our. https://www.jaymesmansfieldbeauty.comUSE MY CODE \"MANSFIELD20\" FOR 20% OFF YOUR ORDER AThttps://www.manscape.comSUBSCRIBE TO MY NEW CHANNEL QUEENS OF THE STREAM!https://www.youtube.com/channel/UC6Q2LyrW43sF5zxbwzA7wBQLIKE MY TOOLS? The iconic makeup brand announced on Tuesday that James Charles, a 17-year-old beauty vlogger, will become its first male brand ambassador. Well, this 17-year-old is about to have another viral moment under his beauty belt (not to mention be a household name!) That just means more revenue for them.. After DragCon, COVERBOY will be available on shopcoverboy.com. "This type of nonsense has got to be called out. The legendary drag queen spilled all the tea about his biggest beauty line, which launches at QVC this week. Start here with our favorite contouring palettes for highlighting and sculpting. We know that theres been an increased awareness of queer and trans people in our popular consciousness. Polished's four-shade offering also includes timeless staples like Now Prance, a peony-colored red-orange, A Shade Shady, a purple-leaning mauve, Dragmother, a deep blue-toned red, and Showgirl, a caramel nude. Don't fix what ain't broke was the approach Rupaul took with the Face Defender, an already-existing Mally Beauty face primer with which he's infamously obsessed. A subreddit to discuss beauty influencers, makeup artists, brand owners Press J to jump to the feed. Fellow CoverGirl spokesmodel Katy Perry broke the news early Tuesday morning. You do you, yknow?". This article includes content provided by Instagram. In a statement, the makeup brand said that all of their CoverGirl models are role models and boundary-breakers, fearlessly expressing themselves, standing up for what they believe, and redefining what it means to be beautiful. Katy Perry took to Instagram to break the news that the beauty behemoth had signed the 17-year-old New York-based makeup . The Mally. Her hair was brighter than the red carpet. It's fun to play with the trends, but you want to keep going back to the classics. With the help of the eternally glittering Katy Perry, the makeup brand announced that the new face of CoverGirl is Instagram star James Charles, a 17-year-old New York-based makeup artist who has . Breaking gender norms just comes instantly as soon as a boy is comfortable and confident enough to put on makeup. "First ever male ambassador for the brand and I am so honored and excited to be working with such an iconic brand. Megan Fox Wore 14-Karat White Gold Nails to the Grammys, With 150 white diamonds, these gold nails are the very definition of. For one thing, James has a considerable social media presence in a world that increasingly values social media. Sometimes the world is a beautiful place. The teen makeup artist and social media sensation has 441,000 Instagram followers, and Katy Perry, CoverGirl's ambassador, took to the social media site to make the announcement, according to USA Today. This Chemical Peel Majorly Healed My Hormonal Acne, I Tried the New Long-Lasting Botox Alternative (!). Makeup artist James Charles is the first ever male ambassador for the makeup brand as he becomes their CoverBoy Follow Facebook.com/CosmoBeauty. The King Apparently Loved Eyeliner, 4 Pastel Eyeliner Looks That Will Convince You To Try Colorful Makeup, Lottie London's Artist In Residence Is Kim Truong, Kim & Kourtney K's Go-To, Get Even More From Bustle Sign Up For The Newsletter. I've Been Single for 8 Yearsand I Blame My Makeup. WALTERBORO, S.C. A series of revelations have emerged in the more than monthlong murder trial of Alex Murdaugh, the disbarred South Carolina lawyer accused of killing his wife and son. Why start a makeup line now? The aspiring makeup art That, however, is set to change this week with RuPaul's release of his long-anticipated collection with Mally Beauty, a beloved brand founded by celebrity makeup artist Mally Roncal. . There were some negative responses to CoverGirls Instagram post, with a few people threatening to boycott the brand. We talked about it, but he was like Whats the big deal? Its going to filter up through the generations, but I think thats really one of the hallmarks of the younger generation, this idea of fluidity, Goodman says.
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